Home » Shop by Fiber
Towel illustration


When shopping for the perfect plush towel, you might want to heed your mother’s advice and “keep your hands to yourself!” Why, you ask? Because, believe it or not, “touch” is NOT the ideal way to distinguish the good from the garish when choosing the right towel! Similar to denim, there are towels that fall apart after the first few washes and others that get better with age. So, don’t let that first “fuzzy feeling” blur your senses... let Gus (your favorite towel expert) guide you to the perfect set of towels that is right for you.

100% Cotton

Cotton is the primary fiber used in bath towels. The quality of standard cotton is determined by a number of factors with the length of the fiber being a key factor in choosing the right cotton to create sturdy,  moisture seeking, 100% cotton towels. The majority of the world’s cotton...

View all 100% Cotton products


Environmental and luxurious? If you want both of these qualities in your towels, here is some good news - it is possible to stay stylish and get your “green” on with nature’s abundantly growing, eco-friendly bamboo. This majestic plant thrives naturally without chemical fertilizers and it’s fibers are naturally anti-microbial....

View all Bamboo products

Egyptian Cotton

The “Queen” of cottons, you can’t find a higher quality towel than those made of 100% Egyptian Cotton. Egyptian cotton is revered for being extremely breathable and durable. It’s extra-long silky fibers will (unlike most Hollywood marriages!) withstand the test of time. Quality Egyptian Cotton towels are a significant investment...

View all Egyptian Cotton products

Micro Cotton

The astonishing absorbency and light feel of MicroCotton towels make us covet these every time we need to dry off. We celebrate the fact that these towels won’t strain your back when you lift them, but don’t let their lightness fool you! MicroCotton towels definately raise the bar for what...

View all Micro Cotton products

Organic Cotton

Organic cotton is grown using methods and materials that have a low impact on the environment, grown without the use of toxic pesticides and synthetic fertilizers. All cotton sold as organic in the United States must meet strict federal regulations covering how the cotton is grown.

View all Organic Cotton products

Supima Cotton

If you are looking for enduring softness from a “name-brand” you can’t go wrong selecting "Supima®" . “Supima” signifies products made purely from 100% American Pima cotton – a US hybrid of Egyptian cotton made from extra-long cotton fibers. We especially look out for cotton that is combed - this...

View all Supima Cotton products

Assistance image

Need assistance deciding?

Talk to our one of our in-house designers for a custom consultation. We'll match you with the perfect towel. Click here for advice.

Swatch image

Free swatch service

Unsure about the color? Want to test the texture before you commit? Order up to four free towel swatches. Click here to learn more.